Inside neck branding for heavy outerwear

We have re-looked at our branding and added a new neck/inside patch label to all the jackets - first preview for Fall/11

The Creamery

A good friend of our brand (now a proud wearer) is our friend Jaime who as part of his many skills has helped us with the digital side of things (a lot) but his main passion is building guitars.

From a small workshop in Manchester that looks more like a cross between a second-hand bookshop, a set from 'Delicatessen' and the kind of place "where the old man lives", he crafts one-off individual electric guitars, effects pedals & pickups by hand. Each guitar is unique; no two alike.

All pickups are hand fed & scatterwound on a Heath Robinson type contraction that does the job beautifully. All scratchplates are custom-made for each guitar, all bodies are cut, routed, sanded, finished and oiled by hand. Even give each one a loving polish with a dry lint cloth before cracking a mini-bar sized bottle of Single Malt over the hull and letting it set sail. On a dry day, you may even see Jaime drag all the tools out into the alleyway and set-up bench on the cobbles, the buzz & clang of the router harmonising with the bell of the off-licence door and smell of the chip shop that wafts, Lowry like, over these northern terrace roof.

To see Jaime's guitar go to www.at-the-creamery.co.uk and check out some of his beautiful creations down below. 

Thanks Jaime again for all the help it is very very much appreciated.

Shirting

As there seems to still be some of summer left drifting into October - we though why not add some shirting to the collection - so a lot of shirting research, a visit to a couple shirting manufacturers, a selection of checks from fabric suppliers, some mother of pearl buttons and we are away developing some shirts to complement the jackets and knits being developed.

Photographer Lotte Bruning

One of the key people on our journey in helping and supporting the development of Jack Flynn is our up and coming photographer friend Lotte. She has a creative eye and understands the balance of composure, light, posture and details in her fashion shoots from her extensive period behind and in front of the camera (as well as putting up with us).

After studying Lotte worked at a PR Agency where during this period her interest in photography took off and she is doing a further study at 'Fotovakschool at Amsterdam' direction photographic design (HBO). She is also doing an internship at photographers Daan Brand (www.daanbrand.com) and Shamila photography (www.shamilaphotography.com) and in March 2011 hopefully (we know she will) have her diploma and go on to new things.

We want to thank her for her support and we look forward to working together more on the next seasons challenges. Below is some of her recent free work and you can find lots lots more on her website (www.lottebruning.com), flickr and facebook pages. 

Summer 2011 Trade Fairs

This summer a part of the collection was shown at Modafabriek in Amsterdam by Mercedes (www.thetrain.nl) among a distinguished mix of brands.  

Lille - Market and Fabric Fair

Short visit to Lille for the first of Fall/11 European fabric fairs, bit of lunch, baguette or two, shops for the first collections of the season and then home.